What Can You Give Away for Free?
July 31, 2008 · Filed Under Blog Postings
This post by Stephen Shapiro is a great companion piece to my recent post on Giving Away Intangibles: What You Can Learn from the Grateful Dead. Steve proposes the following question to a trainer friend, “What if you gave away your intellectual property? How would you need to re-invent your business?” He proposes different approaches: “tell me,” “enable me” and “do it for me.” Fun thoughts on the challenges of business strategy in the intangibles age.
