ICM

Intellectual Capital Management

What kind of value is embodies in a tree?

Most people look only at the fruit, and tend to judge the tree’s value based on what they see. In other words, trees that bear a lot of fruit are seen as valuable, while those that don’t are viewed as having only minimal value. This seems to be the generally-accepted practice.

However, professional fruit
growers take a different approach –
it is the tree’s roots in which they are interested.

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